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A Visual Journey Through Times Square’s 1950s Heyday, Captured in Vintage Photos

The 1950s in America was a decade of post-war prosperity, suburban growth, and cultural optimism. Times Square reflected this mood, cementing itself as a vibrant, family-friendly entertainment hub and a glittering symbol of the nation’s success.

The Golden Age of the Broadway Musical

While movies were immensely popular, the 1950s is widely regarded as a golden age for the Broadway musical. The theaters in and around Times Square were home to some of the most famous stage productions in American history. The decade saw the premieres of iconic shows like “Guys and Dolls” (1950), “The King and I” (1951), “My Fair Lady” (1956), and “West Side Story” (1957).

These productions were massive hits that ran for years, drawing millions of tourists to the district. They made stars out of actors like Julie Andrews and Rex Harrison. The success of these musicals solidified the area’s reputation as the world’s premier theater destination.

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#1 A night street scene at 47th Street near Times Square, showing nightclub and theatre signs, circa 1958.

#2 A salesman waits in Times Square, Manhattan, New York.

#5 A timelapse view of Times Square at night, circa 1950.

#6 Street level view of Times Square in daytime looking north from 43rd Street, 1950s.

#7 Times Square at night with neon lights, ads, and marquees looking north to Duffy Square, 1950s.

#8 Daytime cars and traffic in Times Square looking north uptown from Broadway and 43rd Street, 1950s.

#9 An estimated three-quarters of a million revelers jammed Times Square welcoming the New Year, 1950.

#10 Subway station in Times Square with a train taking on passengers.

#12 Roadworks to widen Broadway outside the CBS Radio Theatre at W 52nd Street, near Times Square, 1950.

#13 Roadworks to widen Broadway outside the Rivoli Theatre at W 50th Street near Times Square, 1950.

#14 A couple admires the view around Times Square on a bustling Broadway, circa 1950.

#16 Two silhouetted women at a bus stop under umbrellas on a rainy night in Times Square, 1950s.

#17 Times Square at night during a brownout caused by coal shortage, 1950s.

#18 Times Square at night is a bit dimmer than usual during a brownout caused by coal shortage, 1950s.

#19 Times Square at night is a bit dimmer than usual during a brownout caused by coal shortage, 1950s.

#21 Roadworks to widen Broadway outside the Rivoli Theatre at W 50th Street near Times Square, 1950.

#22 Wet roads reflect the glitter of lights in Times Square on a rainy night, 1950s.

#23 Times Square with a massive Bond Clothing sign between 44th and 45th Streets, 1950s.

#24 Times Square West 43rd Street looking north, 1950s.

#25 Motorcycle cop issues a summons despite a period of grace for violators of the new Times Square parking ban, 1950s.

#26 Times Square at night, looking south toward the New York Times Building, July 20, 1951.

#27 Thanksgiving Day Parade crosses Times Square, November 23, 1951.

#30 Elevated view of Times Square taken from the New York Times Building, 1952.

#31 An estimated 1 million people celebrate the New Year in Times Square, 1952.

#32 A hot dog restaurant on Times Square, January 1952.

#33 Signs reading ‘Look’ and ‘Last Day of Sale’ in a shop window in Times Square, January 1952.

#34 The junction of Broadway and W 50th Street, looking south toward Times Square with Hector’s Cafeteria on the right, 1952.

#35 The Celtic Cross behind the statue of Chaplain Francis P Duffy in Father Duffy Square, with the Hotel Astor and Globe Theatre visible, 1952.

#36 The junction of Broadway and W 50th Street, looking south toward Times Square with the Rivoli Theatre on the left, 1952.

#37 The Bond clothing store on Broadway in Times Square, selling ‘two trouser suits’, 1952.

#38 View south from Father Duffy Square toward Times Square on Broadway, 1952.

#39 Father Duffy Square, the northern half of Times Square, looking south, 1952.

#40 View south from Father Duffy Square toward Times Square on Broadway, 1952.

#42 View south toward Times Square on Broadway, 1952.

#43 The Marquee of the Paramount Theatre at 43rd Street and Broadway in Times Square, where ‘Rancho Notorious’ and Nat ‘King’ Cole are playing, May 15, 1952.

#45 High Angle View of Times Square looking North from the Times Building, August 1952.

#46 Pedestrians in Times Square watch an election scoreboard on the New York Times Building, showing Dwight D. Eisenhower’s early lead, 1952.

#47 The teddy Bear makes its way through Times Square in Macy’s Thanksgiving Day parade, 1952.

#49 General view of an almost deserted Times Square looking north from 43rd St., with police enforcing the take cover rule.

#50 Pedestrians pass under theatre marquees along West 42nd Street in Times Square, circa 1953.

#51 Times Square looking northwest from 42nd St. and Broadway, February 11, 1953.

#52 People jam the sidewalks in Times Square celebrating George Washington’s birthday, February 23, 1953.

#53 Times Square traffic, Broadway bus looking north to Duffy Square from West 44th Street, 1950s.

#54 Elevated view of Times Square traffic looking north to Duffy Square, 1950s.

#55 Wet rainy streets of Times Square at night with neon signs, 1950s.

#56 Crowds view the fuselage of B-50 “Lucky Lady,” the first plane to circle the globe non-stop, at Duffy Square, May 10, 1953.

#57 Broadway and Times Square at night during the 1950s.

#59 Store exteriors along 42nd Street between 7th and 8th Avenues with prominent signs, July 31, 1953.

#61 Nighttime view looking north at vehicular traffic and neon advertising signs in Times Square, December 29, 1953.

#62 New York: View of Times Square looking north. Photo left: normal morning traffic, photo right: a few minutes later after siren alarm during an air raid drill – 1954.

#63 Newspaper vendor under the marquee at the Paramount Theatre in Times Square, with a customer reaching into her purse, 1954.

#64 Times Square looking north from W. 43rd St., May 20, 1950s.

#65 A “Hang the Movie Tax” banner opposing the 5% tax on movies hangs from the marquee at Loew’s State Theater in Times Square.

#66 Times Square looking south from Duffy Square, 1950s.

#67 General view of Times Square looking north from 43rd St.

#69 Night view of Times Square at 43d St. and Seventh Ave.

#70 View of neon signs lit up at night in Times Square, facing south on Seventh Avenue from West 48th Street, circa 1955.

#71 Neon signs for the Hotel Astor, Loewe’s State cinemas and the Bond clothing store at night in Times Square, circa 1955.

#74 An estimated half-million people gathered in Times Square to usher in the New Year, 1955.

#75 A crowd stands in front of Loew’s State movie theater in Times Square with a cut-out of Marilyn Monroe from “The Seven Year Itch”, 1955.

#76 Times Square looking north to Duffy Square, 1950s.

#77 Times Square at night with neon signs on Broadway, 1950s.

#78 Traffic stopped in a bomb practice alert in Times Square, May 18, 1955.

#79 Advertising in Times Square, with a banner saluting Ed Sullivan’s 7th anniversary on TV, and the Marilyn Monroe film ‘The Seven Year Itch’ showing, 1955.

#80 Nationality groups join rites to raze the Third Avenue “El.”

#81 H Bomb Practice Alert in New York, August 18, 1955.

#82 Times Square looking north from the Times Building, 1950s.

#83 Times Square deserted during a raging snowstorm that dropped three inches of snow on the city.

#84 Times Square looking south from Duffy Square to the NY Times Building, 1950s.

#85 View of the traffic in Times Square, October 1956.

#86 View of 42nd Street in New York City, showing Times Square with marquees on a busy street.

#87 Various advertisements for films, plays, and Planters Peanuts illuminated at night in Times Square, 1957.

#88 Night time view of neon signs illuminating Times Square as cars and pedestrians cross the intersection of Broadway and 7th Avenue, 1957.

#89 Night time view of two visitors watching pizza being prepared by a chef in the neon sign lit window of a pizzeria and burger restaurant in Times Square, 1957.

#90 Street scene of Times Square, with neon movie theater marquees and people crossing the street, March 27, 1957.

#91 Large Trash Can with sign that reads “Join the Big Sweep” Times Square, April 1957.

#92 Film crew shooting panoramic shots of Times Square, September 13, 1957.

#93 Film crew shooting panoramic shots of Times Square, September 13, 1957.

#94 Looking southeast at Times Square at dusk. Movie marquees and other neon signs are brightly lit, 1957.

#95 Film crew shooting panoramic shots of Times Square, September 13, 1957.

#97 Advertising signs light up Times Square at night.

#98 General view of the marquee of the Mayfair Theater on Manhattan’s seventh avenue, showing ‘The Geisha Boy’, near Times Square, December 24, 1958.

#99 Night scene in Times Square showing street signs, lights, cars, and theatres, 1959.

#100 Night scene in Times Square showing street signs, lights, cars, and theatres, 1959.

#102 Carl Betz and his wife Lois in front of a Camel Cigarettes billboard in Times Square, October 15, 1959.

#103 Looking South Towards Times Square in Midtown Manhattan, 1950s

#104 Aerial view of a crowd of men and women in Times Square celebrating New Year’s, 1950.

#106 Chestnut vendor on Times Square in New York, 1950.

#110 Evening time at Broadway, mid-town Manhattan, showing movie theatres, 1950s.

#111 A view of Times Square in the evening showing movie theatres featuring some of the biggest film stars of the era, 1950s.

#112 Street level view of Times Square in daytime looking north from 43rd Street, August 18, 1951.

#113 Times Square with a massive Bond Clothing sign between 44th and 45th Streets, September 1, 1951.

#114 Times Square West 43rd Street looking north, September 1, 1951.

#115 Times Square traffic, Broadway bus looking north to Duffy Square from West 44th Street, April 1, 1953.

#116 Times Square looking north from the roof of Hotel Claridge, April 1, 1953.

#117 Wet rainy streets of Times Square at night with neon signs, April 3, 1953.

#118 Two silhouetted women at a bus stop under umbrellas on a rainy night in Times Square, August 1, 1953.

#119 View looking north with the Arch, Fifth Avenue Buildings, and Washington Square Park, January 1, 1954.

#120 Times Square looking north to Duffy Square, 1950s.

#121 Times Square at night from Times Building up to Duffy Square with neon signs on Broadway, 1950s.

#122 Times Square looking north to Duffy Square, 1950s.

#123 Times Square, Broadway and Seventh Avenue, 1950s.

#124 Times Square looking north from the Times Building, 1950s.

#125 Times Square at night looking south from Duffy Square to NY Times Building, 1950s.

#127 View looking up West 43rd Street from the corner of 5th Avenue in Manhattan, 1956.

#128 Times Square with neon signs for Pepsi and Camels, and a marquee for ‘The Ten Commandments’, 1957.

#129 New York City Times Square. Pepsi Cola sign, 1957.

#130 Looking north up Broadway from Times Square to Duffy Square, with ‘King Creole’ on a movie marquee, July 1, 1958.

#131 Times Square looking north up 7th Ave at 45th St with ‘King Creole’ starring Elvis Presley on Loew’s State Theatre marquee, August 1, 1958.

#132 Traffic jam on a rainy day around Grand Central Station, August 2, 1958.

#133 The Flatiron Building, built in 1902, at 23rd Street and Fifth Avenue, September 28, 1958.

#134 Traffic cars trucks taxis on Broadway at Herald Square and Macy’s Department Store, August 29, 1959.

#135 Daytime cars and traffic in Times Square looking north uptown from Broadway and 43rd Street, September 1, 1959.

#136 Night aerial view of Times Square from Times Building looking north, 1950s

#137 Daylight Times Square looking north from West 43rd Street.

#138 Spring day looking north to Empire State and Met Life Buildings, Manhattan.

#139 Looking South Towards Times Square in Midtown Manhattan.

#140 Buses and passengers at Times Square Terminal of Public Service and All American Bus Lines.

Written by Dennis Saul

Content creator and Professional photographer who still uses Vintage film roll cameras. Not that I loved London less But that i Love New York City More.

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