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New York City’s Secret World: Historical Photos of Life During Prohibition

In January 1920, the 18th Amendment to the U.S. Constitution went into effect, making the manufacture, sale, and transportation of alcoholic beverages illegal. In New York City, this law did not stop people from drinking. Instead, it drove the entire alcohol industry underground and created a new, hidden social landscape.

The Speakeasy Scene

Within months of Prohibition’s start, thousands of illegal bars known as speakeasies opened across the city. These hidden establishments ranged from small, dirty rooms in tenement basements to glamorous clubs run by organized crime figures. To get in, a person needed to know the secret location and often a password. Entrances were disguised as ordinary businesses, such as laundries, flower shops, or even funeral homes. A small, sliding peephole in the door allowed a bouncer to verify who was trying to enter.

Inside, the atmosphere was electric. Patrons listened to live jazz music, danced the Charleston, and mingled with people from different social classes. Famous speakeasies like the 21 Club on West 52nd Street became legendary. It had a secret wine cellar hidden behind a false wall and a system of levers that could tip shelves and dump illegal liquor into the city’s sewer system during a police raid. Another famous spot was the El Fey Club, run by the flamboyant hostess Texas Guinan, who greeted customers with her famous catchphrase, “Hello, Sucker!”

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Bootleggers, Rumrunners, and Gangsters

The enormous demand for illegal alcohol created a massive criminal enterprise. Bootleggers smuggled liquor into the city from various sources. High-speed boats met up with larger ships anchored in international waters just off the coast, an area known as “Rum Row,” to bring whiskey and rum ashore. Other bootleggers transported alcohol over the Canadian border.

This hugely profitable trade was controlled by organized crime syndicates. Gangsters like Arnold Rothstein, Lucky Luciano, and Owney Madden took over the distribution networks. They either opened their own speakeasies or forced existing bar owners to buy their liquor. This competition for control of the illegal alcohol market led to violent turf wars and public shootouts on the city’s streets.

The Challenge of Enforcement

The federal government tasked a small number of Prohibition agents with shutting down the illegal liquor trade in the city. Two of the most famous agents were Izzy Einstein and Moe Smith. They were known for using creative disguises—posing as gravediggers, fishermen, or football players—to gain entry into speakeasies before raiding them. Together, they made thousands of arrests.

However, their efforts were a small exception in a system of widespread corruption. Gangsters paid enormous bribes to police officers, judges, and politicians to ensure they would not interfere with their operations. Raids often happened only after a club owner had been tipped off, allowing them time to hide their supply of alcohol. This corruption made genuine enforcement of the Prohibition laws nearly impossible across the five boroughs.

#1 Prohibition agents confiscate barrels of wine on the streets of New York City, 1921.

#2 Police and crowd watching men remove wine barrel from 38 Cherry Street, 1921.

#3 New York City Liquor Agent Izzy Einstein dumping liquor into gutter during prohibition.

#4 Adulterated alcohol seized by police and emptied into sewage drains in New York, 1925-1930.

#5 Men drain 10,000 barrels of beer into New York Harbor during Prohibition.

#6 A group of men raise a glass to their last drink before Prohibition comes into force in New York City, 1920.

#7 Alcohol is poured away into a New York sewer during the prohibition era, 1920s.

#10 Protesters carrying signs about the negative effects of prohibition.

#11 Prohibition agents examine some of the 3,000 bags of liquor hidden in a coal steamer in New York Harbor.

#12 Revenue agents at the discovery of an illicit still in a garage at 142 Mulberry Street, New York City.

#13 Old Man Prohibition hangs from a flag pole outside the Roseland Ballroom, 1933.

#14 The first truck with beer is leaving the Ruppert Brewery after the lifting of the prohibition, 1933.

#15 Artists and writers toasting Prohibition repeal at the Park Lane Hotel, 1933.

#16 Tony Pasquale takes a drink of Kentucky whiskey while delivering legal liquor the day after repeal of prohibition, 1933.

#18 Workers unload cases of liquor from marble blocks following the repeal of Prohibition, Brooklyn, 1933.

#19 Police Officer C. Beckman checks out 450 bottles of confiscated home brew during a prohibition raid on a hotel, 1933.

#20 Unemployed squatters at the Hard Luck Camp waiting for eviction by the police, 1933.

#21 An alcohol smuggler was shot dead by a member of a rivaling gang during the era of prohibition, 1929.

#22 Inspector Sniffing Liquors alleged to have been seized in raid on room 1030 of 200 Fifth Avenue.

Written by Henry Parker

Content writer, SEO analyst and Marketer. You cannot find me playing any outdoor sports, but I waste my precious time playing Video Games..

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